BRANDING
“Identity is cause;
brand is effect, Software is the Solution”
Kerrington Kennedy
Creative Software Development & Branding
Together we make a dozen small decisions to shape the story of your product.
One that speaks to your product’s value and connects with your customers.
Then, set up you up with a style guide to execute on the vision.
STRATEGY
“However beautiful the strategy,
you should occasionally
look at the results.”
Winston Churchill
Custom Software Development
Once you've made all those small decisions, you'll start to narrow in on a direction.
And once you settle into that phase, you don't want to keep exploring possibilities.
You want to commit. This is a long-term play. Change in creative says you're changing your story, and that could backfire.
You'll create uncertainty. Customers will lose trust because you're wildly changing things.
Direction and consistency builds trust with customers. A style guide is a worthwhile investment to ensure you
stick with your creative direction. We create style guides for everyone of our Studio customers.
We set them up with the tools to maintain consistency in their work.
If they were to do another iteration or add new screens, they'll be able to do so without losing the brand.
We started doing style guides since around 2008